Among the visual arts, by far the best-known contemporary Zanzibari style is Tingatinga (or Tinga-Tinga). Paintings in this distinctive style can be found for sale at souvenir stalls and shops all over Zanzibar, as well as at tourist centres on the Tanzanian mainland, and in Kenya. The subjects of Tingatinga paintings are usually African animals, especially elephants, leopards, hippos, crocodiles and gazelles, as well as guineafowl, hornbills and other birds. The main characteristics of the style include images which are both simplified and fantastical, bold colours, solid outlines and the frequent use of dots and small circles in the design.
The style was founded by Edward Saidi Tingatinga, who was born in southern Tanzania in 1937 and came to Dar es Salaam looking for work in the 1950s. After doing various jobs, in the early 1960s Tingatinga became unemployed and looked around for a way to earn money. At that time, carvers and sculptors, notably Makonde people, were producing some indigenous work, but most local painters favoured pictures based on European representational styles or Congolese styles from Central Africa. (In fact, in the 1950s and 1960s many painters from Congo and Zaire came to Kenya and Tanzania to sell their work to tourists and well-off residents.) Legend has it that Saidi Tingatinga decided he could do what the Congo artists did – paint pictures and sell them for money.
With no training, he produced pictures that were initially simple and straightforward. Subjects were the animals and people he remembered from his home in southern Tanzania. He used just four or five different colours (actually house paint – and the only colours available) and painted on wooden boards. But despite this humble beginning, Tingatinga quickly sold his early paintings, mainly to local European residents who admired the original, 'naïve' style.
Within a few months, Tingatinga's paintings were in high demand. He couldn't keep up with the orders which flooded in, so he employed several fellow painters to help him produce more. There was no concept of copyright, and Tingatinga encouraged his colleagues to base their works on his style. As their success grew, soon the artists were able to afford to use bright enamel paints (the type used for touching up paintwork on cars and bicycles) and painted on canvas so tourists could take home pictures more easily. By the end of the 1960s, Tingatinga painting had become recognised as truly original contemporary African art.
In 1972 Saidi Tingatinga died, but the artists he'd encouraged formed a group named in his honour, and continued to produce and sell works in his style. Today, demand from tourists is still high, and vast numbers of Tingatinga artists produce paintings on cloth, wooden boards and other objects such as trays, plates and model wooden cars. There's even an aeroplane at Zanzibar Airport with its tail decorated in Tingatinga style.
With so many Tingatinga paintings available in Zanzibar and around east Africa, the quality of the work varies considerably; many pictures for sale in the streets have been bashed out quickly with little care or attention to detail. But if you search hard among the dross, or visit a shop where the trader has an interest in stocking better quality stuff, you can often find real works of art (and still at reasonable prices) which do justice to the memory of Saidi Tingatinga – the founder of a fascinating, entertaining and quintessentially African style.